Why List with The Gibson Group?

The Gibson Group views success in listing and selling a property as a function of many things, but for the purpose of simplification here are five focal points stressed in The Gibson Group:

1.Setting a Price
Finding an appropriate price is the most important focal point of your initial and continued dialogue. The price of real estate, is tied to supply and demand.
2.Accessibility
Realtors having reasonable access to your property to show prospective buyers is very important. If we make it too difficult to see, it will not be shown as often. High-end properties are usually by “appointment-only” and first time homes are marketed most effectively with no appointment required, and only a lock-box.
3.Commission to Buyer’s Agent(s)
Another way to maximize showings is to offer higher-than-market rate commission to buyer’s agents in the Multiple Listing Service (MLS). Higher commissions can be offset by a higher listing price if necessary. The higher the commission rate in this market, the higher is the incentive to show your property by the thousands of Realtors that may have the buyer you need.
4.Preparation and Presentation
Often times, sellers will do a number of things to prepare their properties. Making unnecessary improvements to your home can be a mistake, as they may not affect the sale. As a rule of thumb, having a property that is clean, clutter-free and has curb appeal always will always help. One-on-one meetings with Rick Gibson will provide more tailored recommendations to your property.
5.Marketing
Marketing plans are developed and implemented on an individual basis to fit the needs of your property. The MLS can be the most powerful marketing tool to a seller, since listing a property with correct details, appealing photographs, virtual tours, and a sense of urgency in the presentation help expedite the process. Aside from Internet advertising, print vehicles, and direct mail are usually recommended. The Gibson Group will create a personalized marketing plan to suit your goals, and your property.

For more information about selling your property, we encourage you to contact Rick Gibson directly. He will generally conduct a telephone meeting, conduct research about your home before meeting with you, and meet with you and your property, and to make recommendations regarding pricing, marketing, strategy and current market conditions as they might affect you. Providing the smoothest process for selling your property is the one of highest priorities of The Gibson Group.